It's one thing being able to make things. It's another thing making things that other people want to buy. And it's a totally different ball game creating a brand image for your products and being able to package it in an attractive and professional looking way.
So I spent today re-branding. Sorry - that suggests I had a brand image in the first place. I quite clearly didn't. All I had was a vague notion. The three things I've sold already have gone out in pretty organza bags but that's about it. On the other hand, the things I've bought have come with a variety of neat little touches that make them seem that little bit more special.
I looked at customised sticky "thank you" labels that you can use to seal your creations before you package them for posting but none looked like what I wanted. And they were a bit expensive, especially as I haven't had enough sales yet to cover the costs. So I went to WH Smith and browsed their stock of labels. It was a pitiful selection. I really wanted round ones (which would no doubt have taxed my computer skills to the limit) but they weren't to be had. So I ended up with little retangular ones. What do you think? They're tiny:
So I spent today re-branding. Sorry - that suggests I had a brand image in the first place. I quite clearly didn't. All I had was a vague notion. The three things I've sold already have gone out in pretty organza bags but that's about it. On the other hand, the things I've bought have come with a variety of neat little touches that make them seem that little bit more special.
I also didn't feel happy that the earrings I've shipped already were only wrapped in tissue paper inside an organza bag. I haven't been able to find earring pads/cards that I liked so, once again I thought I'd have a go at making my own. Now my earrings will go out looking like the photo below. I think it's pretty cool. And I can punch the cards different ways for earrings and phone charms like this:
I can hardly wait for a sale so that I can use my new bits and pieces. Sad, I know. I may also have a problem if someone buys one of the larger items in my shop but I'm sure I can some up with something if that happens.
OK, it's not perfect but suggestions for improvements and/or additions will be gratefully accepted. What do you think?
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